The screens are already awake when the sun rises over central Iowa. Outside, the land lies still. A thin layer of mist floats above the fields where five generations of corn and soy once learned the rhythm of seasons by heart. Inside the farmhouse kitchen, there is no engine noise, no smell of diesel, no boots by the door.
Finance & Markets
Exploring how finance shapes people, power and progress.
Over the past two decades, global financial markets have not become more chaotic — they have become more automated. Complexity did not disappear; it was outsourced. Faced with data volumes no human institution could reasonably process, investors made a rational decision: delegate interpretation, monitoring and response to machines.
For generations, financial markets were understood as expressions of human judgement. Prices moved because investors expected growth or feared decline. Volatility reflected uncertainty. Even panic had a psychology. Markets were imperfect, emotional and sometimes irrational — but they were intelligible. Movement implied intention. Today, that connection is weakening.
Markets are no longer content with comforting metaphors. In 2026, complexity has outgrown the simplicity of storytelling. Investors still crave clarity, but the source of trust has shifted from narrative to system. The recent formal ascension of Greg Abel to CEO of Berkshire Hathaway is not a disruption of strategy, nor a break with tradition. It is the logical evolution of a company built for the long term — a company where the message remains the same, but the language must adapt.
While much of the global AI conversation is dominated by American hyperscalers and Chinese platform giants, a quieter — yet arguably more consequential — transformation is unfolding in Europe. At the center of this shift stands Siemens, a company better known for turbines, factories and rail systems than for artificial intelligence. Yet today, Siemens is emerging as one of Europe’s most strategically important AI actors, not by chasing consumer AI dominance, but by embedding intelligence deep into the continent’s industrial and infrastructural backbone. This is not AI as spectacle. It is AI as system logic.
Artificial intelligence is often discussed at the level of cloud infrastructure, foundation models and geopolitics. Yet its most immediate societal impact may unfold much closer to home. As AI increasingly becomes embedded in consumer products — from smart appliances to home automation systems — European retailers find themselves at the frontline of the next phase of AI adoption. MediaMarktSaturn Group, Europe’s largest consumer electronics retailer, offers a revealing lens into how this transition may unfold.
