MediaAware US

MediaAware US explores how information visibility is shaped in digital environments.

As algorithms, platforms and AI systems increasingly determine what people see, media literacy extends beyond content to the infrastructures behind it. Understanding digital media today requires insight into ranking systems, recommendation engines and the economic incentives that drive them.

The initiative focuses on how information is filtered, prioritised and amplified — and how these processes influence perception, attention and public discourse. This includes examining the role of platform design, data flows and algorithmic decision-making in shaping what becomes visible or remains unseen.

MediaAware US contributes to a broader understanding of digital awareness, helping to frame media literacy as an understanding of systems rather than solely of content.