Europe’s ICT Distributors Are Reinventing Themselves

Tuesday, December 16, 2025
black and brown Dachshund standing in box

For decades, ICT distributors played a largely technical and operational role in Europe’s digital economy. They moved hardware and software efficiently through the market, provided credit and logistics and remained mostly invisible to end users. Their importance was measured in scale and reliability, not strategy. That role is now fundamentally changing.

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